What file formats does ParseBase support?

ParseBase supports CSV, TSV, XLSX (Microsoft Excel), and JSON file formats. For CSV files, delimiters are auto-detected, including comma, semicolon, pipe, and tab. Files with millions of rows are handled seamlessly with no configuration required.

Do I need to know SQL or Python to use ParseBase?

No. ParseBase is designed for business users with no coding experience. You can ask questions about your data in plain English, and the AI returns answers with supporting charts and visualizations. No SQL, Python, or spreadsheet formulas required.

Is my data secure on ParseBase?

Yes. ParseBase uses enterprise-grade encryption for data in transit and at rest. Your raw data is never shared with third parties, advertisers, or analytics vendors. AI features only use column names and file structure. Your actual row data is never sent to any AI provider and is never used for model training.

What is the ParseBase Presentation Builder?

The Presentation Builder lets you create data-backed, presentation-ready slides directly from your uploaded data. Pull in charts, tables, and AI-generated insights, then export to PDF or share through a ParseBase-hosted page. It turns hours of manual slide-building into minutes. Available on the Pro plan.

How does ParseBase compare to Excel or Google Sheets for large datasets?

Excel often crashes with files over 100,000 rows, and Google Sheets caps at 10 million cells. ParseBase handles millions of rows with auto-generated charts, KPI dashboards, and AI-powered natural language queries, all without formulas or pivot table setup.

Can I merge multiple data files in ParseBase?

Yes. ParseBase lets you combine multiple files using joins, unions, and transformations. You can build a unified view across data sources without writing any code. You can also append new rows to existing datasets over time to keep your analytics current.

Who is ParseBase best suited for?

ParseBase is built for solo PPC consultants, small marketing agencies, fractional CMOs, and ecommerce operators who need a polished monthly reporting workflow without a connector-heavy stack.

ParseBase | Analytics, Reporting, Presentations & Sharing in One Tool

What ParseBase is

ParseBase is the end-to-end client reporting tool for solo PPC consultants, small agencies, fractional CMOs, and ecommerce operators. Upload a Google Ads, Meta Ads, TikTok Ads, Shopify, Stripe, or Amazon Seller Central export and ParseBase turns it into platform-specific insights, a branded presentation, a share page, and viewer analytics. Flat pricing, no per-client fees, no connector upkeep.

The reporting loop

Upload

Drop a CSV, TSV, XLSX, or JSON export into ParseBase. No connector, no API quota, no setup.

Analyze

ParseBase generates charts, KPIs, rankings, and platform-specific intelligence from the file you uploaded.

Present

Build a branded slide deck with tables, charts, and editable AI-written commentary.

Send a ParseBase-hosted share page with optional password protection and expiry.

Measure

Review slide-level engagement, time per slide, comments, and per-viewer drill-down to guide your next follow-up.

Supported platform intelligence

Google Ads: 41 platform-specific insights and 22 charts
Meta Ads: 28 insights
TikTok Ads: 26 insights
Shopify: auto-detected ecommerce reporting workflow
Amazon Seller Central: auto-detected profitability workflow
Stripe: finance and revenue reporting support

Pricing snapshot

Free

$0/month. Core upload and analysis workflow. Share pages are not included.

Starter

$12.99/month. Includes 5 active share pages, no analytics, no white-label.

Pro

$29.99/month. Includes unlimited share pages, full white-label, comments, and viewer analytics retained for up to 24 months.

How much does ParseBase cost? Pricing Plans

Do I pay per client or per seat?

No. ParseBase is flat-priced. The same plan covers one client or thirty.

Are share pages and viewer analytics live?

Yes. Starter includes 5 active share pages without analytics or branding. Pro includes unlimited share pages, white-label, comments, and viewer analytics retained for up to 24 months.

Do share pages support custom domains or subdomains?

Not today. Share pages stay on a ParseBase-hosted URL. Pro brands the page itself, not the domain.

Latest resources

Why Client Reporting Takes 6 Hours, and How to Cut It Down

Learn why monthly reporting balloons across exports, spreadsheets, decks, and follow-up threads, and what to fix first.

How to Know if Your Client Actually Read the Report You Sent

See how viewer analytics changes follow-up from guesswork to evidence.

What to Do When GA4 Retention Runs Out

Keep multi-year comparisons alive even after GA4's 14-month cap becomes a blocker.

Read more on the ParseBase resources page.